UX

How To Win As You Build Your IoT Process
By Justin Bingham | June 27, 2017 | Technology

Whether you’re in the midst of your IoT journey or just figuring out how to begin, you must be able to turn possibilities into actual solutions in order to drive the business outcomes you need. It’s not easy to choose the path that’s going to work the way your business…

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New Year, New You: A Guided Meditation on UX Optimization
By Tony Morelli | February 3, 2016 | Capabilities

A great user experience is the product of skillfully balancing the utility of intuitive user interactions with a polished interface. How does one achieve such zen? Imagine you’ve just released an MVP for a B2C web application, which is accompanied by a marketing site for inbound customer acquisition and other…

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The UX Roadmap
By Tony Morelli | August 13, 2014 | Capabilities

The road to designing a great product is often paved with revisionary red ink. Over the years, we’ve found that the UX/UI design process can be streamlined by breaking down the silo between UX and UI and striving to get things the right way the first time. By blending the…

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