Tony Morelli

New Year, New You: A Guided Meditation on UX Optimization
By Tony Morelli | February 3, 2016 | Capabilities

A great user experience is the product of skillfully balancing the utility of intuitive user interactions with a polished interface. How does one achieve such zen? Imagine you’ve just released an MVP for a B2C web application, which is accompanied by a marketing site for inbound customer acquisition and other…

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The UX Roadmap
By Tony Morelli | August 13, 2014 | Capabilities

The road to designing a great product is often paved with revisionary red ink. Over the years, we’ve found that the UX/UI design process can be streamlined by breaking down the silo between UX and UI and striving to get things the right way the first time. By blending the…

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